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A TRADEMARK is a type of intellectual property which consists of a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods/services of one party from those of others. Businesses usually spend a great deal of money on branding and creating an identity, however, brands are often unaware of how vulnerable their branding can be if left unprotected. In order to safeguard a business's brand, it should be registered as their trademark.
 

Registering a trademark prevents competitors from stealing a name, logo, or slogan. Protecting a business's unique name, word, phrase, symbol or logo is one of the most important investments a business can make. Many businesses lose ownership of creative logos and slogans due to the lack of protection. Trademarking protects your rights as a business owner so no other competitor can misappropriate your brand. When you register your trademark, you can stop competitors from using not only your very same business name or logo, but also anything that is confusingly similar. We cannot stress enough how important and valuable this step is in protecting your rights and establishing your business on a solid legal foundation.
 

HERE ARE SOME OF THE BENEFITS OF A TRADEMARK:
 

• Protects brand identity.

• Protects against others using the same or similar trademarks.

• It provides tangible proof of your legal rights to your brand.

• It is an asset which has value and can appreciate over time.

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Once you have successfully registered a trademark, it has a potentially infinite lifespan with the filing of renewals. For example renewals can be filed every 10 years after registration in as long as the mark is being used in commerce.

                                   

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             https://www.forbes.com/sites/seanstonefield/2011/06/15/the-10-most-valuable-trademarks/#6d20fa3136b8

 

 

 

LAWBRIGHT TRADEMARK PROCESS

 

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